Speculative Design Brief Response #3

Video response to speculative social design brief by Heidi Dolven, Ted Matthews and Adrian Paulsen.

As a way to respond to the statement ‘I can’t get out of the house to get what I need’ we ask some fundamental questions relating to whole of patient​ need. We imagine a reality where the health sector considers how their services might be more efficacious if the service delivered support through communities of shared value rather than shared illness.

Heidi Dolven is an advisor at the Norwegian Centre for Design and Architecture. Her work for the last 7 years has had the specific focus on designs role as a driver of innovation in the public sector on all levels; from service delivery to policy design and the channels between national to local.

Ted Matthews is a service design and PhD fellow at the Oslo School of Architecture and Design. He has many years experience of working with co-design towards social engagement and the co-development of public sector services. His Phd focuses on how theory from social anthropology relating to the sacred experienced through community, myth and ritual might be operationalized for the design of extraordinary experiences.

Adrian Paulsen is a designer, lecturer and visual thinker. In his work at Halogen, a digital design agency based in Oslo, his work merges system-style thinking with design-style thinking to improve process ability and manage organisational complexities. Paulsen is adjunct faculty at The Oslo School of Architecture and Design where he teaches on the Service Design masters.



About Lucy Kimbell

Director, Innovation Insights Hub, University of the Arts London. AHRC research fellow, Policy Lab, Cabinet Office. Associate fellow, Said Business School, University of Oxford. Author of Service Innovation Handbook. @lixindex
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One Response to Speculative Design Brief Response #3

  1. Lucy Kimbell says:

    This provocation suggests that medical services reorganise themselves round the whole person and their values, not their conditions. It wants to see health services as experiential and social, organised through groups of patients and their common interests, not just as defined by medical experts focussing on their condition.

    It reminds me of the key job that faces any entrepreneur building a service who has to frame a situation so that the existing ways of organising resources seem curious, and the new solution or enterprise she is proposing seems obvious and familiar. Design approaches help make the strange familiar and the familiar strange, and this is why social designing can trigger social innovations.

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